Replika's opt-out clause sits inside its privacy policy, not alone

The design

Replika does not publish a separate 'Do Not Sell or Share My Personal Information' page of the kind some companies maintain as a standalone document. Instead, the disclosure sits as one numbered clause inside the general Privacy Policy, retrieved 16 September 2026, under the heading 'Opt out of selling personal information and sharing for targeted advertising.' That clause states that Replika shares data such as a website visitor's IP address, advertising ID and browser type with third-party advertising partners for targeted advertising, and that this disclosure 'may be considered a sale or sharing of personal information' under the kind of law such language is written to satisfy, without naming a specific statute.

What the evidence says

The Privacy Policy clause points the reader to a second document, the Cookie Policy, for the mechanism itself. That page repeats the same clause nearly verbatim and then lists the actual controls available: browser-level cookie blocking, a Google Analytics opt-out plug-in, and advertising-industry and platform opt-out tools operated by outside companies, which it warns are 'specific to the device or browser' being used. A separate help-center article, 'Do you sell my personal information?', gives the plain-language version: 'No. We do not sell your personal information or share it with third parties for profit.' The three documents are consistent with one another but sit at different levels of detail and formality, and none is dated, so none shows when this language was adopted.

What it asks of people

A user who wants to exercise this choice is asked to locate it inside a general privacy policy rather than a labeled rights page, then follow a link to a second document, then use third-party tools, a browser plug-in, an industry portal, individual platform settings, that the company does not operate itself. The policy is explicit that these mechanisms work 'on each browser and device' separately, meaning the burden of repeating the opt-out falls on the user across every device they use.

Privacy and safeguards

The Privacy Policy states that Replika will 'never share your conversations with your Replika AI companion or any photos or other content you provide within the Apps with our advertising partners,' distinguishing conversational data from the website and device-identifier data the opt-out clause actually covers. Neither document states how long an opt-out preference is retained once set, or whether it persists across an app reinstall.

• Does the distinction between conversation data and advertising data hold up against the rest of the privacy policy's own data-sharing sections?
• What happens to an opt-out choice if a user switches devices or reinstalls the app?
• Would a labeled, standalone disclosure change how many users find this clause at all?

The record shows a right that exists in Replika's own documents but is implemented through cross-references and third-party tools rather than a dedicated page, a structure a reader has to piece together across at least two Replika documents to use.